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IGNITION
Built by founders, for founders.
A founder-built program that turns early-stage ideas into real products, traction, and investor readiness.
Next Cohort Closes January 31st 2026
Overview
A hands-on, cohort based journey from idea to MVP
Ignition is a structured early-stage founder program created by Launch and ProductStak.
Each cohort is intentionally small so founders get real guidance, real execution support, and the clarity needed to move from concept to market-ready product.
We help entrepreneurs validate ideas, build MVPs, and prepare for acceleration through a mix of hands-on mentorship, product expertise, and investor-ready foundations.
Whether you're validating a concept, shaping your first product, or gearing up for fundraising, Ignition gives you the structure, tools, and support to move forward with confidence.
Why Us
See why partnering with us is the smartest move
A unique combination of community-driven support and execution excellence that transforms startup ideas into market-ready products.
Launch Brings
Community & Network
Deep Community Access
Connect with a vibrant network of founders, operators, and innovators actively building the future
Mentor & Investor Network
Direct access to experienced mentors and investors who understand your journey and challenges
Collaborative Environment
Work alongside peers in a supportive space designed for learning, growth, and mutual success
ProductStak Brings
Execution & Expertise
Product Development Mastery
Battle-tested frameworks and methodologies to transform your vision into market-ready products
GTM & Strategy Guidance
Strategic go-to-market planning backed by real-world experience in successful product launches
Founder-First Execution
Hands-on support from founders who've been there, focused on outcomes that matter to your business
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Founder Community
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Product Launches
M+
Value Created
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Years Collective Exp.
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Ready to go investors
Our Program
We build for founders at every stage
Our proven three-stage methodology transforms your startup idea into a scalable venture through structured validation, rapid development, and strategic acceleration.
BreakPoint
1 Week
Budget: $1,000
Pitch-ready clarity + prototype direction
You'll walk away with:
Clear problem definition and target market validation
Refined value proposition and competitive positioning
Investor-ready pitch deck and business model
Technical roadmap and MVP specifications
Go-to-market strategy framework
Velocity
4-8 Weeks
Budget: Custom
Rapid MVP development + market testing
You'll walk away with:
Fully functional MVP with core features
User feedback loops and analytics setup
Initial user acquisition and retention metrics
Product-market fit validation framework
Optimized conversion funnels and UX
You'll walk away with:
Scalable infrastructure and operations
Automated growth and marketing systems
Series A fundraising materials and strategy
Team expansion and hiring frameworks
Long-term strategic roadmap and KPIs
Ready to transform your startup idea into a scalable venture? Let's discuss which stage aligns with your current needs.
Founder Fit
Who Is Ignition For?
Ignition is designed for ambitious founders at the earliest stages of their journey --whether you're validating an idea, building your first MVP, or preparing to raise capital.
Not sure which track fits you?
We’ll help you pick the right track based on your product stage.
Show All
BreakPoint
Velocity
Accelerator
BreakPoint
Early-stage founders
You have an idea but need clarity, validation, and a structured path to MVP.
You're looking for guidance on what to build first and how to validate it with real users before investing too much time or money.
BreakPoint
First-time entrepreneurs
You're navigating entrepreneurship for the first time and need guidance and rhythm.
The startup journey can feel overwhelming, and you need a structured framework to keep you on track and accountable.
BreakPoint
Concept-stage founders
You need direction, prioritization, and momentum.
You've been thinking about your idea for months (or years) but can't seem to make real progress.
BreakPoint
Velocity
Launch members
You want deeper product and execution support beyond co-working.
You're part of the Launch community or an external founder seeking structured guidance to accelerate your progress.
BreakPoint
Velocity
Accelerator
Non-Technical Founders
You need product, design, and engineering support to execute quickly.
You have a vision but lack the technical skills to bring it to life, and hiring a full team isn't feasible yet.
Velocity
Accelerator
Technical Founders
You need help translating product knowledge into traction and GTM.
You can build anything, but you need support on positioning, marketing strategy, and understanding what customers actually want.
Velocity
Accelerator
Founders needing teams
You need design, engineering, marketing, or sales resources.
Building a full internal team is expensive and time-consuming. You need flexible, expert support that scales with your needs.
Accelerator
Teams preparing for funding
You're working toward pre-seed or seed and need pitch, metric, and data room support.
You need to package your progress in a way that resonates with investors and demonstrates traction.
The Process
Let's Ignite your idea
Your journey from idea to investor-ready startup
1
Initial Discovery Call
Schedule a discovery call for us to better understand
your goals, challenges, and where you currently are
in your journey.
2
Stage Matching
We'll match you to the right stage (Breakpoint,
Velocity, or Accelerator) based on your current
progress and goals.
3
Scoped Kickoff
We build a custom roadmap tailored to your needs,
with clear deliverables and timelines.
4
Weekly Sprints
Work directly with our team on focused objectives,
weekly check-ins, and rapid execution cycles.
5
Milestone Reviews
Regular progress assessments to ensure you're on
track and making meaningful progress toward your
goals.
6
Ongoing Support
Access to mentorship, office hours, community
events, and investor connections throughout and
beyond your cohort.
Have questions about where you fit in the Ignition journey?
Our team can guide you to the right stage for your goals.
Testimonials
Trusted by Founders Globally
Real feedback from founders and collaborators redefining the product landscape in various verticals.
Our Advantage
What Makes Ignition Different
A clearer way to understand how our founder-first model compares to traditional accelerators and venture studios.
Other Venture Studios
Led by advisors, not actual operators
Mostly mentorship, little hands-on execution
Limited product, design, and engineering support
Operate on fixed timelines
Founders lose control over direction
Mentorship from founders who have built, sold, scaled, and survived real startups
Deep understanding of the founder journey: uncertainty, pivots, burnout, loneliness
We build with you, real product, not just guidance
Cross-functional team: product, UX, engineering, GTM
Insights tailored to your business, not generic advice
Multiple programs offering various timelines designed around your pace
You stay in full control of the vision and decisions
The Team
Meet the Advisors
Jason Abbott
CEO, Launch
Serial entrepreneur helping founders turn ideas into real businesses.
Jas Johal
CEO, ProductStak
Product & engineering leader with 150+ products built across multiple industries.
Ras Sandhu
Chief of Design, ProductStak
Design and branding expert creating high-impact identities for growing brands.
Dan Bortles
Vice President of Business Development, ProductStak
Global business leader shaping revenue growth through strategic GTM execution.
Scott Olson
Chief of Marketing & Strategy, ProductStak
Growth expert shaping brand momentum and developer ecosystems in next-gen tech.
FAQ
Frequently Asked Questions
Everything you need to know about Ignition before getting started.
Is Ignition remote, in-person or hybrid?
Ignition is design as a hybrid or in-person program. Launch-based sessions and community events take place in Winnipeg, Manitoba, while most ProductStak led product, strategy, and technical session can be done remoteluy
How much time should I expect to commit every week?
Can multiple co-founders for the same company apply?
When can I expect to hear back after the discovery call?
Ready to ignite your founder journey?
Thank you for being here — we’re excited to help you launch.
Take the guesswork out of building your startup. Join a program built with founders, for founders.